After significant strategic changes, Followit’s focus is on real-time vehicle logistics, surveillance and tracking of virtually anything that moves from one place to another (or that shouldn’t be moved). The applications are all based on the same fundamental technology – mobile positioning. After a thorough makeover, Followit was ready for a high-profile launch. We developed a strategy for positioning and establishing the new concept (and the Followit brand) in the marketplace through communications.


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