Good copy is clearly more than correct grammar and syntax. Good copy touches and engages its audience. It arouses curiosity and generates images, emotions and “aha” experiences. Copy that has that kind of effect is relevant, to the point, clear, easy-to-read and personal. Which are all qualities that characterize copy from Bugge – regardless of topic, audience, purpose or medium.

Read what we’ve written

In recent years, we’ve written copy in Swedish and English for some 20 clients – ranging from small startups to large corporations. If you’d like to see (and read) some of our work, just click on a client and start browsing.


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